Sony Buying Club Penguin?

June 25, 2007 at 10:59 pm | Posted in News | 3 Comments

Sony is in “advanced talks” to buy Club Penguin a social networking and online game site geared toward kids that was launched in October 2005. The price is reported as in the ballpark of $450 million.The subscription-based (six dollars per month) ClubPenguin takes the form of a MMORPG (Massively Multiplayer Online Role Playing Gamewhere) children play games, amass virtual goods, and interact with each other, all while participating as penguin avatars. According to PaidContent, the site rakes in about $60 million in revenues and is already profitable despite being fewer than two years old. In March, ClubPenguin had 4.5 million visitors.

The ClubPenguin acquisition by Sony hasn’t been confirmed yet. But it’s already clear that Sony has interest in the MMORPG and virtual world space: it’s in the process of launching its own virtual world (for grown-ups), called “Home” and accessed via the PlayStation 3 console.

While social networking sites with teen and adult audiences, like MySpace and Facebook, tend to monopolize the press buzz, their younger-skewing brethren are a force to be reckoned with. Recently, Webkinz have proven popular among the single-digit set, and NeoPets was a hot acquisition for MTV Networks in 2005.

After all, with kid-oriented social networks like these, it’s Mom and Dad–not teens or 20-somethings on a budget–who have the wallet power

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3 Comments »

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  1. WHAT! Why does Sony want to buy Club Penguin. What is Sony does buy it. What happens then? What if Club Penguin changes and looks worse. Please update and tell me what happens.

  2. I’m thinking the same Venom Dude, and I’ll post the lates on this news.

  3. That is soooo dum!!!!
    I dont want anyone to buy club penguin!!!!!!!!
    If sony does…ill kill them!!!!
    Seriously!!!
    I hate sony so much now.
    I was just starting to have fun on club penguin.
    And now looks what happens….
    Ugh…
    Oh and if sony sees my comment…
    I HATE SONY!!!!


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